What Does MSRP Mean?

Car key and pen on signed contract, suggesting vehicle lease or purchase agreement.

If you’re in the market for a new vehicle around Brandon, you might be asking, “What is MSRP?” Standing for ‘Manufacturer Suggested Retail Price,’ this is a number that Lincoln recommends our Winnipeg dealership sell our vehicles at. Also known as the ‘list price,’ manufacturers determine this based on existing market information about a model’s popularity, the materials that are used to build it, and much more.

In the following guide, Capital Lincoln Winnipeg explores more about MSRP meaning and compares MSRP vs. invoice pricing in greater detail.

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What is MSRP?

Want to know more about the MSRP meaning and how this impacts the cars you’re looking for around Portage la Prairie? When discussing what is MSRP, remember that it’s the recommended price at which Lincoln dealers should sell their vehicle. Let’s dive further into MSRP meaning so you can feel confident before coming to our Winnipeg dealership:

A particular Lincoln model will share the same MSRP across all dealerships, as the price is set by the manufacturer.
While the MSRP is the same for each vehicle of the same model, it’s not the same for every model the manufacturer sells. For example, SUVs have a much different MSRP compared to trucks or sedans.
When looking up an MSRP, they can usually be found on the manufacturer’s website or dealership site. You can always use this information to negotiate the price of your new vehicle for driving in Dauphin.

How is The MSRP Set?

The MSRP sets a Lincoln vehicle’s base price at their entry-level configuration without additional accessories or features.
While an MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership will choose to sell the vehicle at.
Going to a higher trim level or additional features will raise your vehicle’s cost.
Depending on your vehicle’s invoice price – the price the dealership paid for your Lincoln vehicle – the dealer can decide to lower or raise the price for Brandon shoppers.
Market demand also has an impact on how much a vehicle will cost. Popular Lincoln models might be sold closer to the MSRP, while a less popular option can be set at a discount.

MSRP vs. Invoice Price

We often get asked by Portage la Prairie shoppers to compare MSRP vs. invoice pricing. This term might come up often when you are car shopping, so, what’s the difference between MSRP and invoice pricing? Let’s find out:

MSRP is your “sticker price, i.e. the amount you’ll be paying to the dealer
Invoice price (aka dealer price) refers to the amount a dealer pays the manufacturer

Remember that your MSRP is “suggested,” so you will have room to negotiate. Knowing about the MSRP vs. invoice price can help you determine what a fair negotiating price can be.

Learn More About MSRP Meaning With Capital Lincoln Winnipeg!

Now that you have an answer to “What is MSRP,” contact the Capital Lincoln Winnipeg finance centre to get the car-buying process started! We’ll help you get a great price on your new model when you apply for financing with us! Don’t forget to check out our new vehicle specials and see if you can save on your next Dauphin ride at Capital Lincoln Winnipeg!

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